Thomas Frank
Thomas Frank
@TomFrankly
Nov 4 • 14 days ago • 2 tweets • Read on X
AI Summary

Creators, always ask your agency what their cut is for brand deals. Many hide it because they take 50% or more. Mine takes 20%, and if theirs is more, they better have a good reason. Don’t let agencies take too much of your hard work!

Creators - here’s your frequent reminder:

If an agency brings you a brand deal, ask what their cut is.

There are many out there who won’t tell you. It’s because they’re taking 50% or more.

I very much hope this tweet prevents some agency manager from getting his next Porsche.

My agency takes 20% when they bring me a deal.

If an agency says their cut is more than 20%, they’d better have a damn good reason for it.

(Spoilers: they won’t)

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