@InsideTheBig12

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Earlier today someone pinged me for saying SMU didn't have much football value... that's true. The Big 12 passed over SMU several times. The reason... SMU has almost no market share in Dallas and even less throughout Texas.

The NY Times fan map shows SMU's lack of market share. No matter how far you zoom in... no SMU.

And before you throw shade at the fan map you should know it used deep analytics, social media and Tv ratings to come up with the results.

Here's a challenge to anyone out there... find SMU... go to and try it yourself.

Earlier today someone pinged me for saying SMU didn't have much football value... that's true. The Big 12 passed over SMU several times. The reason... SMU has almost no market share in Dallas and even less throughout Texas.The NY Times fan map shows SMU's lack of market share. No matter how far you zoom in... no SMU. And before you throw shade at the fan map you should know it used deep analytics, social media and Tv ratings to come up with the results.Here's a challenge to anyone out there... find SMU... go to and try it yourself.

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